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While early Apple II models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a ​ The Apple II was chosen to be the desktop platform for the first "killer app" of the business world: Visi Calc, a spreadsheet program.

Visi Calc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office.

due to its high price and limited range of software titles.

The machine's fortunes changed with the introduction of the Laser Writer, the first Post Script laser printer to be sold at a reasonable price, and Page Maker, an early desktop publishing package.

However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company.

Jobs resigned from Apple and created his own company, Ne XT.

In January 2007, Jobs announced that Apple Computer, Inc. to reflect its shifted focus toward consumer electronics.

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However, it receives significant criticism regarding the labor practices of its contractors, its environmental and business practices, including anti-competitive behavior, as well as the origins of source materials.Jobs and several Apple employees, including Jef Raskin, visited Xerox PARC in December 1979 to see the Xerox Alto.Xerox granted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000 shares (800,000 split-adjusted shares) of Apple at the pre-IPO price of a share.Apple's software includes the mac OS and i OS operating systems, the i Tunes media player, the Safari web browser, and the i Life and i Work creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, or Xcode.Its online services include the i Tunes Store, the i OS App Store and Mac App Store, Apple Music, and i Cloud.

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